Why sticking with digital marketing during the COVID-19 period is an important part of winning the long-term game. We are living in extraordinary times and almost all sectors of our
Elbow to elbow, we’re in this together. Over the days following our first coverage on how the safari industry had already begun feeling the impacts of coronavirus, which at that
The safari industry is having a serious case of deja vu as fear surrounding the coronavirus in Africa has already gripped and panicked travelers. Booking behavior has begun showing trends
Good quality photography and videography content are key ingredients in creating top-notch website designs and effective digital marketing campaigns. Without high-quality visuals, retaining your audience’s attention is almost impossible. This
Garonga – a longtime client of WildWeb – is a luxury safari camp near the Kruger National Park that has recently added three brand new activities and amenities for guests
You don’t need any copywriting skills to create good social media captions, right? WRONG. With approximately 140 billion photos on Facebook alone, it’s now more important than ever to make
As digital marketers and content producers, we are constantly investigating how to create blogs for our clients that help their websites rank high on Google and keep the right people
In a developing country such as South Africa, the tourism industry is so important as it is one of the world’s fastest-growing economic sectors and can be used as a
We might be heading into a new decade, but you can still count on content taking a top position in digital marketing trends in 2020. For those in the digital
Situated at the foot of the legendary Ghost Mountain in Mkuze, KwaZulu-Natal, [highlight] Ghost Mountain Inn [/highlight] is an intimate and award-winning hotel. This relaxed and welcoming country hotel recently
Africa’s Travel Indaba might have come and gone but we are still feeling inspired about the fantastic growth and new developments that the African travel and tourism industry is experiencing!
Digital Marketing is a rapidly growing industry, however, thirty years ago, it didn’t even exist. Thus, it makes sense that there can be some confusion regarding what exactly digital marketing
Responsible tourism is all about travelling with respect for the people, environment and wildlife that call your holiday destination, home. Travel and tourism in Africa accounts for over 8% (and
We’d like to wish our WildWeb customers a happy new year and wish you all the best for 2019. 2018 was a great year for us, working on some really
When Paul, the owner of WildWeb, asked me if I would be interested in travelling to a tiny island in the middle of the South Atlantic Ocean to take photographs
The formula for a winning digital marketing campaign goes back to ‘old-school’ creative brainstorming, solutions-based teamwork and streamlining individual workflows to meet common goals. Now in its third year, the
A solid marketing strategy is crucial in any business and the tourism industry is no different. It seems that everywhere we look there are new lodges being launched, and more
Many of our clients at WildWeb are safari lodges and some seriously first-rate safari lodges at that. Call us biased, but we believe that we’re working with some of the
“Sometimes it falls upon a generation to be great. You can be that great generation.” Nelson Mandela On Mandela Day, 18 July 2018, the WildWeb team dedicated 67 minutes to
Overwhelmed by the purpose of Instagram Stories for your business? Here is everything you need to know about the craze: Instagram is a popular visual social media platform and has
Sundowners are a quintessential part of a safari, so on my recent work trip to Ant’s Hill in the Waterberg, I simply couldn’t forgo this tradition. As a digital marketer,
HTTP vs. HTTPS what does it really mean and why should you care about it? Throughout the history of the internet, the majority of web traffic has been transferred using
Have you noticed that your Facebook business page’s organic reach declined the last couple of weeks? This is all thanks to the new Facebook Algorithm. Facebook’s CEO Mark Zuckerberg recently
When Paul, Director of WildWeb, informed me that as part of the Account Manager role at WildWeb, I would be expected to visit the lodges that become my clients to
