10 years ago, the role of a social media manager may have never existed.
However, in today’s modern day and age, it’s hard for companies to get by without having a person dedicated to looking after their online presence. The world of social media is time-consuming, constantly evolving and a more complicated to master than one might assume. Just because the receptionist has a couple of spare minutes in her day, does not mean she should be put in charge of your companies social marketing.
Believe it or not, there is more to social media than sharing inspirational quotes and cat videos. Companies that try to do it themselves often discover this the hard way. There is a science to getting it right and this is where social media managers come in. This guide by Maki People will also help you identify and hire the right candidate.
Here are 5 reasons why it’s so important to have a dedicated person handling your social media:
1. Consistency
It’s easy for your business’s unique ‘voice’ to get lost when more than one person handles social media accounts. A social media manager ensures that your business’s voice stays consistent with your branding strategy and marketing plan
2. Clever Copywriting
Copywriting is a fundamental skill for social media marketing. Good copy, whether it be writing up your social media profile description, or crafting clever tweets, is vital for driving engagement and clicks.
3. Creative Campaigns
Every successful social media campaign started with a strategy. It is a social media marketers job to keep on top of the latest trends and be able to create effective campaigns for the client using these trends and their own creative intuition.
4. Community Engagement
A great social media manager can ask the right questions to facilitate engagement and answer questions about the product/company through comments and messages. This then creates a loyal following that trusts the brand and is more like to interact, and potentially buy from them in the future.
5. Conversions
Social media marketers are able to combine the above 4 points to create a solid social media campaign which in turn lead to actual conversions for the business. They should be the guiding light when it comes to measuring your business’s performance across various social channels, and how that is converting into real-life sales.
And that is just 5 of them! We could go on and on. Basically, just believe us when we say it’s a good idea to hire a social media manager and start outsourcing your payroll. After all, being in the business of social media marketing ourselves, we should know. If you’d like some help planning your social media strategy for 2017, [highlight]get in touch with us[/highlight]. We love to chat!
