We all know and love Twitter on the social front, but have you considered using this platform to enhance your business exposure? Twitter has really knocked the ball out of the park recently and added a cool feature for fellow Twitter users to intertwine social and business activity in a smooth, creative, and strategic way. How is that you ask?
#TwitterAds
Twitter ads have just launched in South Africa and since we are based in SA we can now run Twitter advertising for all our clients. Our client’s lodges don’t have to be based in SA though and the ads let us target numerous countries allowing ideal geographical markets to be reached. Twitter ads have been available in the UK, US and some other countries for a long time already and the launch of these ads is especially significant for South Africa.
WildWeb is thrilled about the Twitter Ad launch in South Africa and here is a scenario- based reason why:
“You are a luxury safari lodge recently new to the Twitter world and trying to gain some coverage on the brand awareness front. You have awesome, jaw-dropping content and wildlife accounts that would be sure to gain popularity if it had a simple “marketing push” to initiate a swing of momentum that creates self-willingly buzz through the Twitter-sphere.”
Twitter ads will help you to achieve this goal and more and here is how:
Twitter ads offer advertisers two different types of ads:
1. Promoted Tweets: Are comparable to organic tweets where they can be retweeted, favourited, and replied to and can appear almost anywhere; in your home timeline, relevant search results, and mobile phone clients like iPhone & Android.
Their Aim: To increase engagement with your Twitter following and others in your target market who do not follow you on Twitter yet. You can also direct traffic to your websites through your promoted tweets.
2. Promoted Accounts: Are ads that invite your targeted Twitter users to follow your brand. Think of these ads like a magnet: you will attract more of the ideal followers to your brand faster.
Their Aim: To build a community of supporters that will engage with your brand, extending awareness to other similar minded followers.
Why “Promoted Tweet” Twitter Ads are our Favourite:
* Targeting: Or in better terms, magic! Twitter Ads gives you the ability to target your ideal market, while increasing the relevancy of your message. Target non-followers by geographic location, gender, interests and keywords etc.
* Flexibility: Have you had a tweet that generated great engagement with your followers? Well, you can decide to promote that same tweet to other targeted markets. Want to create a tweet especially for a promotion? Well, that is an option too with its own unique benefits.
* Call to Action: Promote a tweet that engages with a specific call to action, which aims to result in conversions or action-oriented intent. A special offer, a product launch, or announcing a new feature; you can even link to your website, specific pages on your website, or other media exposure worth spreading.
* Pricing: A pricing model worth noting: only pay when someone engages with your promoted tweet!
* And we can’t forget to mention that all these benefits create real-time results, while being extremely user friendly to execute, monitor, and tweak.
To really drive the point home, here are some example tweets that we created on behalf of our client, [highlight] Rhino River Lodge [/highlight], a safari lodge located in KZN, South Africa:
What we did: In these three cases we created three promotional tweets to inform followers and non followers alike of a Winter Safari Special, which directly links to the “contact us” page on the Rhino River Lodge’s website. We also shared a general yet “feel- good” tweet to show off the friendly and cozy vibe of the Big 5 lodge, as well as sharing an exciting wildlife moment that was blog- worthy to promote and link to.
And it’s working! The promoted tweets are already directing interest to the [highlight] Rhino River Lodge website [/highlight] and to its Twitter account too, as well as promoting a fabulous special which many of the lodge’s market really want to know about.
What are you waiting for?
Pull out your phone, dash to your computer screen; take advantage of the Twitter ad launch in South Africa and #TweetYourHeartOut! Or [highlight] get in touch [/highlight] and let us launch and manage a campaign for you.