“Price. What’s the Price? How much does it cost?” These used to be the most paramount words and phrases for consumers looking to purchase a hotel room, safari lodge, or vacation-style stay.
Our blog is taking a turn this Friday and for good reason, too. Purchasing power is no longer a one way street determined solely by price. It’s a two-way street where consumers are the dominant influencers when it comes to hotel purchasing decisions. So it’s time to speak consumer to consumer, because in today’s world “you’ve got the power!”
You’ve got the power of user-generated content. Your personal reviews of a hotelier (good or bad) are not only being acknowledged, but have risen to the top of the loyalty ladder for choosing a place to rest your head at night. A [highlight] Tnooz article [/highlight] performed a study based on how consumers process UCG (user-generated content) and price when choosing a hotel room and the stats don’t lie: Reviews followed by price contributed the most to consumer choice behaviour.
So without further ado, here are some [highlight] Trip Advisor [/highlight] reviews that have helped coin our luxury safari lodge clients as authentic and high-quality must places to stay in 2015. These reviews, along with an image from their slice of Africa, certainly capture the character and experience waiting for guests at these exquisite properties.
Ant’s Hill, Waterberg, South Africa
Glenda: “My husband and I were privileged to go on a game drive with Ant Baber, an experienced and passionate conservationist. We were treated to the resident rhino and the herd of buffalo right next to our vehicle.”
Makakaktana Bay Lodge, Isimangaliso Wetlands Park, South Africa
Mathees 2014: “A beautiful lodge situated inside Isimangaliso world heritage site… If you are looking for peace and tranquillity in the bush together with royal treatment this is the best lodge ever and it comes highly recommended.”
Tongabezi Safari Lodge, Victoria Falls, Zambia
Vivienne Simpson: “All I can say, that Tongabezi IS Heaven on Earth. We stayed in the Garden House, which is just too fabulous to describe. We had a personal 24 hour butler, who was on hand for every need, we may have had. The location is too good to be true!”
Musango Safari Camp, Matusadona, Zimbabwe
PennyR: “We spent a wonderful four days at Musango and loved the home from home atmosphere; we could have stayed on much longer! We experienced great guiding, wonderful food, friendly ever helpful staff and true Zimbabwe hospitality! Steve’s knowledge of the area and his stories are wonderful and captivating…”
Robin Pope Safaris, Pumulani, Lake Malawi
Cyba: “The views of the lake are wonderful. And at night the only noise you hear are birds and the baboons playing nearby.”
