Do you remember that time you read a catchy article headline on your Facebook newsfeed only to be left totally disappointed or mislead after reading the piece?
…Did it happen yesterday?
The truth is only 50% of the great headlines you read will actually deliver with a great post and that’s a darn shame.
In our recent monthly newsletter, we discussed what’s in a headline or blog title. If you didn’t get a chance to read it or [highlight]haven’t signed up yet[/highlight], don’t worry, we’re uncovering even more tricks to write catchy headlines in this week’s post.
To recap, there’s a lot that goes into a strong headline or blog title.
The main purpose of a title is to garner attention and entice people to read your post, but that doesn’t mean you should compromise authenticity. Above all, your title must accurately reflect the content that follows. A headline doesn’t matter if you don’t deliver! But that also doesn’t mean it can’t be sexy or spark curiosity.
This is just the beginning of the road to understanding how to create a great title.
Here’s our 5-step guide for blog title success:
It takes practice and lots of back and forth editing to master each titling aspect, but when you get it right, you’ll know it. It will feel so good – take our word for it.
Happy writing! Feel free [highlight]get in touch[/highlight] if you’d like to hear more about our content marketing and ghost writing services.
