If only we had a megaphone to scream out the importance of this week’s blog topic, because the social media marketing world has thrown out some crazy statistics that need to be heard. Marketers rated influencer marketing as the fastest-growing online customer acquisition tactic, overtaking organic search, paid search and even email marketing.
The insightful study was done by [highlight]online promotions firm, Tomoson[/highlight], who surveyed 125 marketers online in March of 2015. The graphs below indicate that this form of marketing is exponentially growing into a state of the art approach when it comes to creating digital marketing business plans:
Gaining Momentum:
Budget Increase:
With over 22% of marketers concluding influencer marketing as the fastest growing online customer acquisition method and 59% of marketers putting more budget into this form of marketing, there has to be a secret for this recipe of success.
Quality Customers:
The secret lies in the quality of customers that stem from the authenticity of the influencers. If you are new to this term, influencer marketers are people who have built their “social media stardom,” as [highlight]Social Media Examiner[/highlight] so perfectly put it, through credible content in the forms of blogging, podcasting and the likes.
Most Effective Platforms-Blogs & Facebook:
At WildWeb, we firmly believe that content is king and position influencer marketing high on our digital marketing campaigns. We have found great success with our safari lodge clients in marketing with influencers and marketing through influencers.
One of our favourite influencers is travel blogging couple Hannah and Adam, more commonly known as [highlight]Getting Stamped[/highlight]. They are activists and trendsetters of world travel and document their wild journeys through blogging and photography.
In one week’s time they will be leading an [highlight]Acacia Africa[/highlight] photo safari on their [highlight]18-day Mountain Gorillas to the Mara[/highlight] tour.
Be sure to follow [highlight]Getting Stamped[/highlight] and [highlight]Acacia[/highlight] on the snap-happy overland journey because it will be an epic tag team event, or should we say adventure safari.