Hashtags. Whether you hate to love them or love to hate them, the fact of the matter is, they are integral to the way we communicate online.
Although the hashtags widespread use began with Twitter in 2007, its powerful takeover has expanded across all social networks, such as Facebook, Instagram, Google+, and Pinterest. It is undoubtedly the most popular means of categorizing content on social media today.
Hashtags not only make your content discoverable, but they also allow you to connect and engage with users based on a common theme or interest. In most of our clients’ cases, that means travel!
Here are some of our favourite (and most popular) travel-related hashtags:
1. #TravelTuesday
The facts:
•323,546 posts on Instagram
•93,170 people talking about this on Facebook
•Twitter [highlight]results[/highlight]
Handy Tip:
Now is your chance to give travellers a reason to choose your destination over others. Whether you express this message through inspiration, education, or both, make it count and keep it snappy!
Client Example, [highlight]Zambezi Queen Collection[/highlight]:
Seamlessly blending indoor and outdoor spaces on board our Chobe Princess houseboats.
Go on, you deserve a lie down! #TravelTuesday
2. #WildlifeWednesday
The facts:
•30,273 posts on Instagram
•87,573 people talking about this on Facebook
•Twitter [highlight]results[/highlight]
Handy Tip:
Does your camp or lodge have an incredibly rare wildlife sighting to show off? Now is the time to incorporate this hashtag into your post, tweet, or pin and watch your content travel even further.
Client Example, [highlight]Musango Safari Camp[/highlight]:
Baby elephants are the cutest…especially when they put on a trunk display! Happy #WildlifeWednesday from this youngster.
3. #FunnyFriday
The facts:
•70,420 posts on Instagram
•86,580 people talking about this on Facebook
•Twitter [highlight]results[/highlight]
Handy Tip:
Humour is a great way to win a consumer’s heart. Funny content makes us laugh, holds our attention, and elicits an emotional response. Just be sure to fully understand your audience first.
Client Example, [highlight]Robin Pope Safaris[/highlight]:
Sporting the latest in hippo fashion! Where’s the runway? #FunnyFriday
Beautifully captured by Burrard-Lucas Photography.
On that very important note, we bid you farewell with this viral #FunnyFriday video about #Hashtags: