Our travelling passion and web design skills have taken us to Botswana, the land of roaming elephants and signature mokoro trips, and we aren’t complaining.
[highlight] Under One Botswana Sky[/highlight] is a group of safari lodges set at significant tourist locations across Botswana – Chobe National Park, the Okavango Delta and the Makgadikgadi Salt Pans. Traditionally, each property has had their own individual websites, but this was starting to work against them as lodges with older websites and established online presence were getting the lion’s share of visitors with new lodges having limited visitation.
To solve this problem, WildWeb embarked on restructuring the entire online presence of Under One Botswana Sky and their associated lodges. In March we launched the brand new group website, with all lodges being housed under one banner. The result? A 220% increase in average session length (this means visitors were spending more than double the amount of time on the website) and a decrease of 36% in bounce rate (people weren’t just opening the site and leaving; they continued to explore deeper into the site).
This also had a great side benefit for the [highlight] family of safari lodges[/highlight], as we were more effectively able to market Botswana as a whole as a top tourist destination. By combining the 6 safari properties under one roof, Under One Botswana sky was able to start marketing “[highlight]safaris[/highlight]” – tours which would give visitors an extended stay in Botswana by combining visits to multiple lodges. We have already seen good hits to those pages, which should translate to an increase in enquiries.
In short, the Under One Botswana project has been an exercise in WildWeb’s development team pulling together with the Marketing Team to provide incredibly useful insight into the direction we’ve developed the site. Even WildWeb owner Paul was involved by taking great photographs of their newly launched [highlight] Chobe Bush Lodge[/highlight], and lead developer Jono flew up to Kasane to sit with the great team at [highlight] Chobe Safari Lodge[/highlight] to finish off final changes on site.
The result is greater than the sum of its parts, with the increase in visitor stats being a good platform to make Under One Botswana Sky competitive in the increasingly competitive Botswana safari industry.
Contact Under One Botswana Sky:
Website: www.underonebotswanasky.com
Email: marketing@underonebotswanasky.com