Earlier this month WildWeb released our very first ‘Z-Mag’, for our client; Mr Price Sport. A ‘Z-Mag’ is a clever way of saying ‘online page flipper’. A Z-Mag basically allows us to present online, a print publication, and allow a user to experience the content similar to a traditional magazine or brochure. Although you will never beat the every pleasing, good old fashion print format, this digital version does give our client access to a wider audience and offer them unique options, like having their content shared online, without too much hassle.
In this case we are presenting a catalog, called ‘Get Into It’, showcasing Mr Price Sport’s 2013 outdoor winter range. As you flip through you are offered the option to share what you like on some of the popular social networks; like Facebook, Twitter and Pinterest.
We are very chuffed with the results of the first edition and with three more of these awesome page flippers lined up this year we are quite excited to see whats in store. In the meantime, take a tour by paging through ‘Get Into It’ above or visiting the mag on the Mr Price Sport website.
