Mobile photography is in. Instagram is in. Put those two together and you’ve got Instagram’s standalone app called Hyperlapse, which was launched in late August 2014. [highlight]Hyperlapse[/highlight] allows you to make quality timelapse videos with your smartphone on the fly. It also polishes those time-lapse videos without expensive equipment by getting rid of any shakiness using the app’s built-in stabilization technology.
Why we love it for the travel industry: It’s the perfect medium to compress long experiences into brief video showreels or episodes for the social media world’s fleeting time span.
[vimeo vimeourl=”104409950″ ]104409950[/vimeo]
Travelling is all about those big feelings the experience brings about and incorporatinghyperlapse into your content marketing campaign is one really fun way to show your audience what to expect when embarking on a journey with you.
You can not only post your hip new videos onto Instagram, but also to YouTube, Vimeo, and the likes for a holistic marketing approach.
Get creative with the content you share, because after all you can you share a weekend’s worth of memories in just a short video clip! But remember, quality matters when it comes to short and sweet technology.
Some #hyperlapse tips for Instagram Marketing:
We’ve adopted these tips from [highlight]Social Media Examiner[/highlight] and couldn’t agree with them more.
- Show potential visitors what to expect
- Promote a new feature, service, or event
- Release behind the scene footage
- Tell your story
Even though the above scenarios have different marketing objectives, the list shares one vital commonality, and that is a set development plan before filming and sharing.
Here are a couple hyperlapses we think showcase something special:
The roof on the Rogers Centre, Toronto:
Creative Disney fan taking us through the happiest place in the world:
Can you guess where I am? #disneyland #disney #disneylandhyperlapse #hyperlapse #mainstreet #sleepingbeauty @disneyland A video posted by Jeffrey Costello (@jeffwayne12) on
The bustling city traffic of Boise, Idaho:
I dont really do videos but when @instagram introduced the new #hyperlapse app I had to give it a try. This is my #whphyperlapse project of #thisisboise / #downtown A video posted by Fudo Jahic (@fudojahic) on
