Did you know that every minute, 72 hours of video are uploaded to YouTube?
Here at WildWeb, we’ve started encouraging our clients to create promotional videos about their businesses. These videos should be created in such a way that they get noticed and don’t disappear into the mass of other videos out there. PrintWild was the first to give it a try, and we’re really proud of the outcome. This video was produced by Rooinooi:
Here are a few tips as to why video is important for your business:
- It’s an easy way to communicate your message to your customers.
- You can communicate your personality and your brand to a large audience. In this way you are able to connect with possible customers because of the emotional attachment that is formed with viewers. [As you can see in PrintWild’s clip, we become aware of who is behind the business, how things work behind the scenes and how they aim to go beyond the call of duty for their clients.]
- Video achieves professional credibility.
- A well-made video grabs audience attention. [A promotional web video should be between 3 and 4 minutes long and should contain a variety of shots, angles and perspectives – like in PrintWild’s video.]
Already have a video on YouTube? Here is a great video that explains the 5 ways that your old YouTube videos can triple their visibility:
