Inside the dark corners of the internet exists a mystical beast, both terrible and beautiful alike – known to many web developers as the dark arts of Search Engine Optimization. Tis not the kind of topic you bring up with friends or family al la carte. Even for the digitally cultured, the subject is sometimes frowned at, like water dowsing, homeopathy and power balance bracelets.
The big question is; is there a method to this creature’s madness? Is it truly the wide eyed terror it at first appears? Can it be tamed to serve us as our very own beast of burden? The short answer, yes.
The truth is that there is a skill behind the art and when an astute SEO researcher does the rain dance with accurate keywords It can offer your listing on Google, Yahoo, Bing, and other search engines, epic wins. If the powers that be do not like your dance, epic fails can be the result. At the end of the day it is all about who is at the helm of changing your websites oil and spark plugs.
The mystique behind good SEO is patience, and lots of it. Websites listed well in Google, in strong competitive word searches, are more the product of experimentation and fighting the good fight rather than sidesteps and trinkets. So, when you hear SEO companies promising instant results – take it lightly. You cannot simply hurtle a smattering of keywords at your website and expect results. Time, research and patience are your arsenal for the hunt. There is no short cut, no magic pill to give you immediate Google glory.
