There is nothing worse than boasting.
Nobody likes a show-off but let’s face it…that is pretty much what marketing entails. As a business, it is vital that you let your customers know what your value is and why they should choose to use you, rather than your competitors, however there is a fine line between blatant boasting and subtle self-promotion.
This is where user-generated content (UGC) is so fabulous. UGC allows businesses to connect with consumers on an authentic level. According to studies by [highlight] Crowdtap [/highlight] and the global research company [highlight] Ipsos [/highlight], Millennials and other generations trust UGC 50% more than other types of media, including reviews by professionals.
So what exactly is ‘User-Generated Content’?
User-generated content comes in all shapes and sizes. Essentially, it is media created by your customers and could be anything from a status update, a blog, photos or a review. UGC is genuinely captivating because the creator has no ulterior motive and therefore people feel like they can trust it more than brand-generated content.
How can I use ‘User-Generated Content’ to benefit my business?
Share, share and share some more! Incorporating user-generated content into your social media strategy is great for gaining trust with followers and encouraging conversions. Share good reviews from your customers, ‘regram’ photos on Instagram, retweet customer tweets mentioning you and share blogs that feature your business. All of these methods of re-using existing content created by users are great to not only create a relationship between the client and business, but also subtly push your offerings to potential clients without chasing them away with ‘in your face’ marketing methods.
User-generated content is one of our favourite tools to use at [highlight] WildWeb [/highlight]. We understand that UGC is a gateway for businesses to communicate with customers and encourages the growth of a vibrant and engaging brand community. UGC helps build a trusting relationship between the client and business as the content is created by the exact people we are trying to reach. This allows the user to become a real part of a real story.
Still not to clear on how to best make use of user-generated content? [highlight] Give us a shout! [/highlight]