Your website and social channels are your domain, your kingdom where all great content lives, but if you want your content to really thrive, it’s time to start utilizing 3rd party platforms.
As [highlight] Africa Geographic[/highlight] so eloquently put it in their marketing e-newsletter this week, “It’s tempting to place all your content on your own website and social media pages, instead of using third party partners, but the best strategy is to use both.”
Just like Taylor Swift needs a girl squad, your content needs one too.
Here’s why partnering with third party platforms is the extra form of support your content needs:
- Amplify your reach– Your website might give you the most control over your content, but third party blogs and social media sites open the door to larger audiences. Sharing on these types of platforms may limit your amount of control, but the benefit of new eyeballs seeing your stories totally outweighs the desire to be in charge.
- Expertise– You may have an awesome story but the way you are telling it might not translate well to the public. Partnering with publications who are experts in their relevant fields can help you share your story in a way that will capture their interested following. They know what works and what doesn’t, so take advantage of their platform and the expertise it provides.
- Consistency– The beauty of such a partnership, whether paid or free, is the reliability stream it can provide for your business. To have an ongoing distribution agreement in place with a reputable and relevant 3rd party platform to share your stories on a frequent basis is the ‘hail Mary’ of content marketing. By no means should you be sharing content just for numbers sake, but the opportunity to share unique content on a consistent schedule shouldn’t be missed, especially when the platforms have a reach that is valuable to your business.
In the safari lodge and travel industry we know and love so much, the balancing act of managing owned media channels and sharing content on third party platforms is our sweet spot of digital marketing. Content most certainly should live on your own website and social profiles, but don’t discount the benefits of a content squad, or third party partners, who can assist in making your content thrive!
Have any questions about utilizing third party platforms to expand your content reach?
Part of our marketing team’s daily mandate is to arrange and create effective online content exposure for our clients. Have a look at some of [highlight] favourite published pieces[/highlight] and let us help you build the right content squad for your business.