Digital Marketing
Claire Birtwhistle

O Caption! My Captain!

You don’t need any copywriting skills to create good social media captions, right? WRONG. With approximately 140 billion photos on Facebook alone, it’s now more

Digital Marketing
Claire Birtwhistle

Sundowners and Social Media

Sundowners are a quintessential part of a safari, so on my recent work trip to Ant’s Hill in the Waterberg, I simply couldn’t forgo this

Digital Marketing
Claire Birtwhistle

The Online Journey of a Customer

A customer’s ‘online journey’ with most businesses is not a linear road. Before making an online purchase or decision, many customers are now first engaging

importance of social media
Digital Marketing
Claire Birtwhistle

Why do I need a Social Media Manager?

10 years ago, the role of a social media manager may have never existed. However, in today’s modern day and age, it’s hard for companies

Digital Marketing
Claire Birtwhistle

Why you should outsource your social media

We can no longer ignore that fact that social media has evolved into something so much more than just a way of connecting with friends