WildWeb recently partnered up with the good people over at [highlight] Wisdom & Youth [/highlight] to put together a young at heart new website! We did it for the kids.
The children are the future blah blah blah….you’ve heard it all before, right? But let’s get serious for a moment. They really are the future. In our technically driven day and age, we’ve met three year olds with more skills using an iPad than with a crayon. Kids these days are growing up with technology attached to them like extra limbs. They know what a good, responsive website should do and they expect it. In other words, they’re the internet’s biggest critics.
The Challenge
The [highlight] W&Y advertising and design team [/highlight] have been working hard at creating some really awesome brand communication to launch [highlight] SODA Bloc [/highlight], the Foschini Group’s brand new fashion retailer aimed specifically at the tween market (ages 9–16). This was all well and good but they needed somebody to take that vision live.
The Solution
With Wisdom & Youth’s creative flair and WildWeb’s technical expertise, we were a match made in cyber heaven. Our web development team was brought in pretty early on to tackle the technical aspects of creating a website that would appeal to the ever-changing whims of a younger market. It needed to be dynamic, responsive and really strong on social media sharing and integration.
Jono (being the clever boy lead developer that he is) did wonders for the site by introducing a CMS (Content Management System) which handles the product catalogue and store finder, as well as allowing SODA Bloc’s in-house social media guru to manage their Instagram feeds. As kids are the main target market, it was really important to keep all external integrations clean and safe.
Here’s his personal two cents on the matter:
“Tweens love social media so we really wanted to make sharing their favourite looks and products as easy as possible. For that reason, we’ve built all the site’s pages with Open Graph and Twitter Card meta tags which really optimize how sharing a page on social platforms work. Our sharing widget pipes the right images and content straight through to our audience’s social media accounts in two taps.
By giving tweens their own space on the site (via posting to Instagram using the #sodablocstyle hashtag), and securing this content with our own CMS, we’ve increased the spontaneous engagement with the site and given the guys a sense of brand ownership.
All in all, the client was ecstatic, and we’ve already started seeing impressive visitor statistics in the first few days since going live.”
Take a look at [highlight] this awesome new website [/highlight]…You don’t have to be a kid to enjoy all the cool features and products!