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Real-Life Content Marketing Examples

Content Marketing Strategies

“Storytelling is a big buzzword in content marketing circles. That’s because smart marketers know customers connect with narratives that place them front and center, showing them how their life could be better using a product or service.”
[highlight]CoSchedule[/highlight]

The question is how do you tell stories that are captivating, engaging, and inspire a change in consumer behaviour? Think like a journalist! Even if you aren’t a journalist, there are a couple of sound ways to adopt their writing strategies to create compelling content marketing pieces.

Content marketing storytelling

However, we know these steps are easier said than done. So here are a few real-life content marketing examples we’ve recently curated for our clients in the African travel and safari lodge industry with our journalistic thinking caps on.

[highlight]The Dog House you want to be in![/highlight]

Tongabezi accommodation

Why we like it:

[highlight]Tongabezi[/highlight] is a luxury safari lodge on the banks of the Zambezi River that is known for their uniquely designed house and cottages that each has their own signature style and whimsical name. The Dog House is one of them. However, the dog house is not usually a place you want to be put in and that’s exactly why we used this play on words in the headline. We immediately gave readers an enticing reason to click through to the blog post and made sure to deliver with five bullet proof reasons why you’ll want to voluntarily check in here. All while emphasizing one of the unique selling points of a Tongabezi stay – the unashamedly indulgent rooms.

[highlight]Night drives in the South Luangwa[/highlight]

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Why we like it:

[highlight]Robin Pope Safaris[/highlight] has a collection of divine safari lodges and camps nestled in the South Luangwa, Zambia. The safari business in this location is especially competitive so it’s important to remind readers what it is that makes you different. Night games drives are one of those differentiating activities that Robin Pope Safaris’ offers to guests and that was the sole angle of this post. Powerful imagery of nocturnal animals and experienced-based tales from their safari guides make for a compelling blog about what one can expect to see and feel on a night game drive after dark in the South Luangwa.

[highlight]Tips for taking photos on horseback[/highlight]

Horse riding at Ants

Why we like it:

[highlight]The Ant Collection[/highlight] is a luxury safari lodge in the malaria-free South Africa’s Waterberg region that specialises in family and horse riding safaris. Being a specialist in a particular field makes for a good opportunity to represent yourself as an industry thought-leader. Including top tips in your blog post is one way to clearly distinguish your knowledge about a topic. We know that many safari goers are keen photographers and we saw a lack of information about how to get that perfect shot on horseback. An informative headline plus easy to digest tips is the perfect recipe to position Ant’s as the leading horseback riding specialists they are!

[highlight]That Friday feeling[/highlight]

Overland Africa with Acacia

Why we like it:

Storytelling doesn’t only apply to blog posts but in social media content too. [highlight]Acacia Africa[/highlight] is one of Africa’s overland travel specialists with a clear target market of 18 to thirty-something year olds looking to experience Africa on a budget. In this Facebook post, we let the picture do most of the talking and added a simple but effective sentence that stirs emotions we’ve all felt before when Friday rolls around…See the post [highlight]here[/highlight].

Content is the present and future of marketing. We hope these real-life examples help you to master the art of thinking like a journalist to create effective and engaging content. [highlight]Get in touch[/highlight] if you need a hand!

 

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