Garonga Safari Camp, Garonga Pride, Lions, South Africa Big 5, South Africa Safari, Travel in Africa

Facebook – Coming in for landing

Last week we delved into how Facebook ranks and scatters the updates that you post to your fan page. We also looked into a few shrewd ways to maximise the amount of “shares” that you can flog out of ‘em. This week we taking a step back and poking a stick at a Facebook fan page itself and presenting a clever design angle to help convert first time visitors to your page into fans.

The motivation as to why using Facebook to promote your brand or business is obvious. First off, It’s huge. If you had to compare it to countries, according to their population size, Facebook is the second biggest in the world. It is therefore the largest social watering hole on the web and you do not need a visa to sight see or set up shop. It goes without saying, therefore, that for brand, business, institution, or person wanting to broadcast their message, a Facebook fan page is the glorious answer.

A Facebook fan page is publicly accessible, unlike a Facebook group, or a simple personal Facebook profile (which, strangely enough, some brands choose to use to promote themselves). This means that brands have instant access to an audience. The public don’t have to be your friend or register with a group to see what you are about or view your updates. A fan page also grants you some marketing magic with instant statistics on your page’s fan growth and how popular your updates have been. It also gives you the ability to advertise your brand inside Facebook after a few clicks of a button (and some extra budget, of course).

Using all of the above and applying some smart social media marketing strategies, your brand can generate a growing audience, for free, and spread your vibe effectively. It goes without saying that the more people you connect with, the more fans you evangelise, the more reach you generate when posting your updates, news, videos, etc.

One of the questions we at Wild Web have been focusing on, in recent months, in regard to our clients fan pages, was; what is the initial response do our clients pages get from first time visitors?

We know that, in most cases, people browsing the web do so reflexively, sometimes with a double helping of impatience. So when they click on your fan page’s default landing page – in most cases the wall feed, displaying the latest updates – it is probably not the most clear cut, effective, way to broadcast what you are about. in most cases this translates into visitors leaving your page without clicking LIKE and becoming a fan.

With this in mind we looked into the idea of creating a custom landing page for our clients, on their fan pages. We had seen similar examples around Facebook and were sure that the motivation behind this was similar to our own; to instantly and effectively offer visitors a call to action as well as a information about the brand or business. A well thought out custom landing page would communicate this and hopefully increase the likelihood of strangers “LIKING” the page.

Naysayer’s might point out that you are alienating your current fans by not offering the wall.

But you needn’t worry. Why, becasue most of your fans will be following your updates through their own pages – through their news feed – (visit last weeks blog to find out more) and interacting with your updates there.

For a closer look you can view some of our clients landing pages click on the links below…

http://www.facebook.com/wildwebcoza?sk=app_214297588593398

http://www.facebook.com/pages/Bob-Weave/257822890926515

http://www.facebook.com/classicsafaricamps?sk=app_208412272531040

Related Posts

Africa’s Eden – Business for Tourism

Africa’s Eden is the brainchild Jillian Blackbeard. With the support from members like Kim from Jolly Boys Backpackers in Livingstone Zambia and Louise Nielsen-Doran who is an event and wedding planner in Victoria Falls. these guys have over 60 years of combined experience of in Tourism at such a wide level they see the bigger picture of promoting the collective region known as KASA which is the words largest connected wilderness.

Read More