Screaming and shouting never got anyone anywhere.
The same rule applies to the world of content marketing. We’re all for using blogs, articles and user-generated stories as content to reach the right audiences for your business… whether you’re a safari lodge, brand or anything in between. Good content is something to be worshipped in our books and we can’t over emphasise the importance of getting it right. It’s such an important part of your digital marketing.
But don’t push, froth and fight to be heard. Don’t Shout.
In the safari world we have seen how interesting, enticing stories, shared by real people who witnessed them are so powerful. This is especially true when these stories and their pictures are about events, wildlife sightings and the appeal of a safari lodge or its setting in a natural way. They’re effective because they share the parts of the safari experience that people love best. The parts that make them yearn to pack their bags and binoculars and get there themselves.
Who did it work for?
A shining example is [highlight] Rhino River Lodge [/highlight] who has nailed the art of sharing their bush stories through blog content, and with our support, it is reaching their absolute ideal target market that are beating down the internet doors for more.
The KZN safari lodge recently shared [highlight] the tale of a leopard [/highlight] that was found on a farm in the area and safely captured and relocated into the [highlight] Zululand Rhino Reserve [/highlight] , where the lodge is based. The blog shared the suspense, humour and action of the event with all its quirks, animal behaviour insights and a happy outcome too. It was captivating and such a great read.
It was shared on [highlight] Africa Geographic’s blog [/highlight] and on [highlight] social media [/highlight] too and the response to it was fantastic. Some readers hungrily asked for more stories like that and the lodge knew it had found the sweet spot to exposing themselves and the bush life to their audience. Rhino River Lodge even confirmed that they have had numerous booking enquiries as a direct result of sharing these stories recently which is basically the marketing conversion jackpot.
And they didn’t shout. There was no need to.
[highlight] Africa Geographic [/highlight] , who knows African travel content marketing best, shared some really fitting advice. It’s aimed at properties out there who are interested in content marketing, and we couldn’t agree with it more:
Taken from Africa Geographic’s tip to the [highlight] content marketing kit [/highlight] members
Why you should write for your audience:
There is a time and place for adverts and brochures and a blog is not this place. Blog articles, while brand building, should not be all about your brand. Its not about pushing your message at your audience as they will simply leave your blog – its about delivering them content that they want to read and incorporating your name therein.
So rather than force-feeding them your lodge’s brochure talk, tell them 10 things they can do in the area or get a guest to write a story about their holiday, mentioning their stay. Give your audience content that interests them and in turn you will reap the rewards.
[highlight] Africa Geographic [/highlight]