Our friends over at Wisdom & Youth Advertising and Design have been working hard at creating some really awesome brand communication to launch SODA Bloc, the Foschini Group’s brand new fashion retailer aimed specifically at the tween market (ages 9–16). Part of the communication strategy is a responsive and dynamic website that appeals to the ever-changing whims of a younger market. With W&Y’s creative flair and our technical expertise, we partnered up to make their vision a reality.
WildWeb built a responsive site full of off-the-wall layouts that looks just as good on a tablet or laptop, as on a smart phone. The site is really strong on social media integration and sharing, which is critical for a new brand entering the market.
We’ve done a lot of projects with Wisdom & Youth. They’re a great agency who do some really good work, and happen to be nice people too. WildWeb was brought in pretty early on to figure out how to tackle the offbeat layouts and some technical aspects of the project.
The site has a clever CMS (Content Management System) which handles the product catalogue and store finder, as well as allowing SODA Bloc's inhouse social media guru to manage their Instagram feeds. With kids accessing the site, it’s very important to keep external integrations clean and safe.
Tweens love social media so we really wanted to make sharing their favourite looks and products as easy as possible. For that reason, we’ve built all the site's pages with Open Graph and Twitter Card meta tags which really optimize how sharing a page on social platforms work. Our sharing widget pipes the right images and content straight through to our audience's social media accounts in two taps.
By giving tweens their own space on the site (via posting to Instagram using the #sodablocstyle hashtag), and securing this content with our own CMS, we’ve increased the spontaneous engagement with the site and given the guys a sense of brand ownership.
All in all, the client was ecstatic, and we’ve already started seeing impressive visitor statistics in the first few days since going live.