There are a million and one ways to advertise to your target market these days, but today we are taking off our safari hats and putting on our American sports cap. My red, white, and blue roots have led me to quite a different blog topic for this Friday: the Super Bowl. More specifically this blog is all about the Super Bowl’s advertising commercials.
Here are some Super Bowl fast facts:
- The Super Bowl is the championship game of the National Football League (NFL).
- This year’s Super Bowl was held on February 1st, Super Bowl XLIX, against The New England Patriots and Seattle Seahawks (New England defeated the Seahawks 28-24).
- 1967: A 30-second commercial costs about $40,000 during the first Super Bowl.
- 2015: NBC sells all of its available Super Bowl ad space, for a record average cost of $4.5 million per 30-second ad.
The Super Bowl for as long as I can remember has been the most watched U.S. telecast of all time, with the 2015 average viewership reaching 114.4 million. Each year the numbers are mind bogglingly topped. Sports fanatics or not, every home television has it’s channel set to the Super Bowl in anticipation of the game, the halftime show, the commercials, or all of the above.
So today we take a look at these big shot companies and salute to them with a tip of our baseball caps. Here are some of the “best” or should I say “most memorable” commercials of this year’s Super Bowl:
Dove, #RealStrength:
Doritos, Middle Seat:
Snickers, the Brady Bunch:
Wix.com, #ItsThatEasy:
Budweiser, “Lost Dog”:
The Super Bowl is not only a fight against the football players; it’s an advertising fight too. It’s every company for itself, as all the top brand dogs try to steal the show through their 30 second or 1 minute of commercial television fame.
