A good digital marketing campaign connects your ideal audience with your business online. A great digital marketing campaign converts this into tangible ROI. Our digital marketing services connect your audience with your business online for brand awareness growth and tangible ROI conversions in your ideal market.
They are backed up by continued data tracking and user experience analysis. This empowers us to build your brand presence, online community and improve your campaign conversions by applying learnings from marketing trends.
Our Digital Marketing Package
Digital marketing magic happens here. With an integrated digital marketing strategy the right people will not only find your website, they will engage with and be inspired by it. That results in business goal conversions. We combine and track digital marketing methods - think CPC advertising, social media management and advertising, analysis, blogging, content management and much more. Our bespoke Digital Marketing package can be paired with any website package or stand alone.
Social Media Advertising
Targeted paid advertising on platforms like Facebook, Instagram, LinkedIn, Pinterest, and YouTube drives relevant and engaged traffic to your website. For our travel and hospitality clients, we also specialise in Tripadvisor Sponsored Placement advertising and Tripadvisor Business Advantage accounts for best results.
Social Media Management
Through artful storytelling, we help you speak to your ideal audience on social media. It is about tailoring a posting and engagement strategy that inspires your online community. To extend reach, we partner with and submit curated content to other business, media and brands’ social media platforms.
As a proudly accredited Google Advertiser, we can play and win in this highly competitive space. Effective Google advertising drives quality leads to your website through Google search and display adverts. It also supports your business ranking on Google in the searches that count most to you and your clients searching for your specific services and offerings.
Strategy and Analysis
Without a campaign strategy, digital marketing efforts are likely on the road to nowhere. A well-defined strategy and plan aligns marketing with your business goals and brand identity. We ensure this through Google Analytics reporting, tracking results and conversions, and constantly adjusting with trends.
Search Engine Optimisation
User experience is invaluable to keeping your ideal audience interacting on your website. Optimising this through UX and technical SEO practices is an important part of digital marketing and search engine ranking. We achieve this long-term through content partnerships that result in authentic backlinks. This is informed by regular SEO audits, recommendations, and keyword research.
We are experienced in crafting and curating captivating mailers with strong call-to-actions that are optimised for your audience. We can offer content management only, or the full service of content creation, management and execution of sending out mailers. Sendinblue, Campaign Monitor and Mailchimp are some of the tools we use.
The digital PR strategy we create is very distinct for each client as it is about increasing online presence through industry, media and influencer partnerships. Effective digital PR will also produce improved organic ranking, backlinks, and exposure. We consider each partnership thoroughly, assessing their audience, negotiating deliverables, and tracking outcomes.
Our talented wordsmiths love to create written content on just about any platform you require. From website copy that reflects your company’s voice, to short copy for social media posts and longer blog pieces that reach beyond your immediate audience. We also write and design brochures, advertising copy and press releases. No matter the medium, we have the right words.
Reviews and Listings Management
We work with your internal team in effectively managing important customer connections and reviews to ensure your business listings engage and rank well. Tools and pages we manage include Google My Business, Tripadvisor, Google Reviews, and social media review platforms.
Design and Photography
Content remains king in the digital marketing space. We work with our internal Design Team to craft outstanding content for our campaigns. Our in-house and contract photographers have fantastic portfolios and experience in website, product, wildlife and lodge media (photos and videos) for use throughout your digital marketing strategy.
Analysis & Reporting
Tracking and analysing statistics is a big part of our game. It guides us on where best to focus our efforts for high-quality outcomes. We provide in-depth monthly reporting on your digital marketing campaign performance, taking these learnings into the recommendations and adjustments for your campaign strategy.
We’ve worked with many happy clients over the last 20 years, and would love to partner with you on your online journey. Get in touch with us via the enquiry form. We look forward to hearing from you!